The 2018 B.C. Health Information Management Professionals Society (BCHIMPS) educational symposium was held in Vancouver on September 27. And while health care is no joke, comedian and health informatics consultant Julie Kim facilitated an entertaining and educational day, starting with Dr. Brendan Byrne, Chief Innovation Officer at Telus Health, discussing seven biomarkers (objective indications of a medical state observed from outside the patient that can be measured accurately and reproducibly) to reduce risk for heart disease, diabetes and cancer, among others.

The conference theme of Integrating Health Technology and subtitle of Patient and Provider Empowerment Approaches got us thinking about applying the five Ps of marketing – person, product, place, price and promotion – to health care.

The speakers emphasized the importance of applying a number of marketing techniques as a way to understand more about our clients – including patients, clinicians, family members or others in a healthcare setting – and to deliver high value.

Here are a few key takeaways from the conference:

  • Establish the right health care value proposition. That means discussing what is most important to the client.
  • Tailor services and supports to the needs of individuals clients. Michael Fergusson, CEO of mHealth technology developer Ayogo Health Inc., discussed how his company’s technology uses psychosocial profiling to improve patients’ self-confidence in their own ability to make positive changes to improve their health.
  • In her closing keynote, Dr. Alexandra T. Greenhill, CEO and Chief Medical Officer of Careteam Technologies, introduced the five-step adoption framework (review, identify, reframe, use and commit) as an approach to create value through innovation. By carefully following these steps, you can truly innovate and create solutions that address the root cause of a client’s issue:
  1. Review organizational and personal history
  2. Identify enablers and blockers, built on strengths/abundance
  3. Reframe your project and admit problem areas
  4. Use multiple adoption techniques
  5. Commit to an iterative process

We also heard from the Clinical and Systems Transformation (CST) project, one of largest health transformation projects in B.C., in a panel discussion that included project leads, clinicians and patients. The panel shared their experience rolling out the CST project at Vancouver’s Lions Gate Hospital and bringing organizations and clinicians together to improve the safety, quality and consistency of patient care across the B.C. Lower Mainland. They also shared the insights they acquired, such as the value of using peer mentors and employing a multi-faceted approach to training, while visiting other organizations in Canada and the U.S. Those learnings have helped the CST project determine their approach from the design to the implementation phases of the project.

The 2018 BCHIMPS symposium provided unique insights that will help us at Gevity to continue to enable a healthier world.